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Chief Marketing Officer: eCommerce

Location: Kyiv office or remote

Time zone: GMT+3


Ukrainian-American company is looking for an experienced Chief Marketing Officer who defines and implements growth marketing programs for our life-saving products: modern high-tech military uniforms, body armor, tactical equipment, ballistic helmets, accessories, ammunition…


Requirements:

  • 3+ years in high-growth B2C eCommerce or product companies

  • At least 5 years in managerial/leadership positions in marketing

  • This is not a typical b2c marketing role, so it requires a blend of strategic thinking and execution skills. In close collaboration with cross-functional stakeholders (including product management, sales, branding) – this role has to develop strategic assessments for our multiple brands and manage the business against operating plans and budgets to achieve financial and business objectives

  • Capable of working with several brands

  • Experience in positioning a company in a competitive market and winning market share

  • Have an established track record in spearheading successfully integrated product launches with measurable results

  • ROI-driven approach

  • Have practical ability to dive into a product and promote features, use cases, and value propositions to customers

  • Deeply use data analysis to make critical decisions and recommendations to help the company achieve its goals

  • English B2 and Ukrainian language C1-C2


Nice to have:

  • Successful eCommerce case in the English-speaking market

  • Hands-on experience and/or clear understanding of PPC, SMM, SEO

  • You have been launching large-scale advertising campaigns and worked with influencers

  • Knowledge of sales funnels building


Personality:

  • You are Master, not a preacher – You are real Doer: You walk what you talk

  • You are a positive team player: harmonious relationships are essential for us

  • Analytical mindset, strong attention to detail, high level of responsibility

  • You keep an active lifestyle, purposefulness, initiative, and high energy

  • Excellent organizational and communication skills – are your talents


Responsibilities:

  • Orchestrate digital marketing: Facebook/Instagram, Google Ads, SEO, SMM, Content Creation, PR, and Influence Marketing

  • You will work directly with the CEO and fully own our omnichannel online presence and customer acquisition programs. To be successful, you can start to hire your professional team, which will include highly accomplished marketers with a passion for B2C eCommerce

  • Build and lead the team of the bests. Team management: staff acquisition, goal setting, monitoring, results analysis, business processes development, and motivation

  • Co-create and own the go-to-market strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop omnichannel marketing strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives

  • Form and control the marketing budget for omnichannel marketing initiatives. Build business models and unit economies and influence key company metrics with marketing tools


About the company: We are a Ukrainian-American company with roots, a back office, and manufacturing in Ukraine that proudly builds new deference gear right in the middle of the biggest market. It is a house of brands of body armor and tactical apparel. We build brands that people connect and value. We design and produce products that people wear proudly and deeply affinity for. Also, our company provides tactical and personal protective equipment to save and protect lives. Some examples of what we create are body armor, tactical gear, daily uniforms, futuristic exoskeletons, jetpacks, ballistic hoodies, augmented reality helmets, etc.


We offer:

  • The real opportunity for professional growth and self-improvement

  • Competitive salary and performance-based bonuses

  • Challenging but exciting tasks and all the needed tools to achieve them

  • 21 days of paid vacation

  • Opportunity to attend professional events financed by the company

  • Training programs, conferences, and seminars — including international

  • Awesome colleagues, warm atmosphere, pleasant working environment

  • Work-from-home opportunities

  • Modern and spacious office with highly-convenient workplaces

  • Special room for meditation and terrace with a panorama of the whole of Kyiv

  • Unforgettable events and unexpected presents

  • Value of diversity’s strength in the workplace

  • Love, support, and respect

Do you feel it is all about You?

If 'YES' — we can’t wait to see your CV recruitment@lifes-vision.com




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