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Digital Marketing Manager (FMCG)

Location: remote, with occasional travel to offices in UAE, Denmark, and UK


You are supposed to join a leading Health & Wellness brand in the Middle East with Global ambitions. In the UAE — we are the market leader in organic coconut products and the №2 organic brand. We have a strong presence across the Middle East region, and our products could be found in all the key retailers. We are now entering an exciting phase of growth with plans to launch in several European markets. In our core markets, we will focus on deepening our consumer engagement to drive further growth. As a result, we are creating a new role within the marketing team for a Digital Marketing Manager. The job holder will lead the company’s efforts in the digital space in both communications and e-commerce.


  • 5+ years of experience in Digital Marketing at progressive levels, ideally in a multinational FMCG company

  • Experience in an e-сommerce business would be a distinct advantage

  • Excellent knowledge of Amazon, Facebook, Google & other key advertising platforms

  • Excellent command of English C1. Other languages (German, Arabic, French, Danish, Swedish) would be beneficial, although not essential

  • Basic design skills would be an added advantage

  • You can work in GMT+1 time zone (London time)


As a business, we value action over countless meetings or intellectual debates.

Thus, we are looking for a person who is self-motivated, ambitious and a real go-getter.

In addition, an interest in fitness or health & wellness would be a bonus given the market we operate in. The person must fit into our organisational culture — it is built on 3 core values, and we reward people based on them:

  • Be Authentic

  • Make No Compromises

  • Do the Right Thing

The resulting culture is a friendly and diverse work environment where everyone is treated equally. We currently have 7 different nationalities despite being a relatively small team.


As a newly created role, we anticipate evolving tasks and responsibilities with the growth of the organisation and job holder. We also anticipate the job holder to build a team where some of the tasks would be delegated. Therefore, the following areas should be treated as a general guide to the role rather than a specific list of tasks

50% — Digital Communications

  • Develop an overall digital communications plan for the brands within the framework set in the strategic plan and long-term vision

  • Revamp the brand websites and build country-specific versions by working with internal resources and outsourced partners

  • Ongoing management of the websites & traffic-generating activities such as blogs, partnerships, etc.

  • Develop digital advertising assets by working with internal and outsourced partners

  • Manage the company’s digital advertising campaigns across markets

  • Clean up the brand’s current social media accounts and launch in new relevant platforms

  • Maintain & grow consumer engagement by developing relevant social media content

40% — eCommerce

  • Develop an overall e-commerce plan by working with the Head of Marketing and CEO

  • Develop the company’s direct e-commerce offering in agreed key markets

  • Support the distributors by being a key contact point and a subject matter expert

  • Develop joint plans with the distributor e-commerce teams

  • Monitor the sales performance regularly and take corrective actions where necessary

10% — Performance Management & Non-Digital Marketing Support

  • Monitor brands' performance across digital space monthly

  • Support other marketing team members on implementing below the line marketing initiatives

  • Support new product development initiatives

KPI’S: As an action-oriented organisation, we place significant emphasis on speed of action. This would form a key performance indicator across various projects & tasks. In addition to that, the following would form the basic parameters of performance evaluation.

  • E-commerce sales

  • Consumer traffic by channel

  • Consumer engagement by channel

How to apply:

send your CV with relevant Case/s

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