Location: remote
We are looking for a mature Digital Marketing Manager to join a German IT company remotely to develop, implement, track and optimize digital marketing campaigns across all digital channels.
Also, we need you to evolve our marketing strategy and brand awareness in the EU market, especially in DACH. Our headquarter is based in Koln therefore, so we hope you will support our mission to provide the best "quality made in Germany" through our products and services
Key skills:
At least 4 years of work experience in digital marketing that can be confirmed by certain results: audience growth, conversions increase, b2b deals, etc.
You are a positive team player who can convey complex information in an easy way
Proven success in an advertisement of IT services and talent acquisition campaigns
Excellence in setting up and optimizing Google, FB/IG, and LinkedIn ads
You possess a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to fruition
A strong analytical mindset that makes decisions based on numbers, not gut-feelings
Solid knowledge in market research and analytics tools: Google Analytics, etc.
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
You understand what is a good design and can easily create a mockup
Fluent English both verbal and written
Nice to have:
Extensive knowledge in performance/growth marketing, sales funnels, conversion, traffic channels
Hands-on experience with reporting tools – you can consolidate data from various sources
Up-to-date with the latest trends and best practices in online marketing and measurement
Familiarity with Outstaff & Outsource business models
Responsibilities:
Plan and execute all relevant digital marketing activities
Create and optimize marketing strategy based on the business goals of the company to promote its services
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)
Setting up and optimizing Google, Facebook/Instagram, LinkedIn ads
Contribute to Employer Branding, Clients and Talents Acquisition
Search for new channels and sources to attract a targeted audience and grow them
Conduct market and competitive research, analyze clients’ demands and behaviour
Calculate required marketing budget based on strategy
Design, build and maintain a social media presence
WIIFM – company offers:
Competitive and timely salary in EUR
Great opportunity for professional growth
Paid holidays and sick leaves
Opportunity to attend professional events financed by the company
Awesome colleagues and pleasant working atmosphere
Ability to focus on your tasks — lack of bureaucracy and micromanagement
Network-style culture — easy communications and access to clients
Corporate celebrations and fun activities, some of them unforgettable
Possible international on-site visits
About the company: an amazing German company with over 20 years of leadership expertise in QA Automation. Our company is based in Germany, and it is our mission to provide “quality made in Germany” with our products, IT outsourcing / managed services, and IT consulting worldwide. Among our existing clients are top companies from the list of Fortune 500. Our customers can ensure the quality of their systems and therefore the lasting success of their business with the help of our services. We value each of our members and give them maximum freedom regarding ideas and creativity that is the driving force of our Agile company. Our customers and users include private and public companies and corporations from the energy, financial, information, service, and other sectors.
Please send your CV with the relevant cases to recruitment@lifes-vision.com
