Digital Marketing Manager (IT company)

Location: remote


We are looking for a mature Digital Marketing Manager to join a German IT company remotely to develop, implement, track and optimize digital marketing campaigns across all digital channels.

Also, we need you to evolve our marketing strategy and brand awareness in the EU market, especially in DACH. Our headquarter is based in Koln therefore, so we hope you will support our mission to provide the best "quality made in Germany" through our products and services


Key skills:

  • At least 4 years of work experience in digital marketing that can be confirmed by certain results: audience growth, conversions increase, b2b deals, etc.

  • You are a positive team player who can convey complex information in an easy way

  • Proven success in an advertisement of IT services and talent acquisition campaigns

  • Excellence in setting up and optimizing Google, FB/IG, and LinkedIn ads

  • You possess a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to fruition

  • A strong analytical mindset that makes decisions based on numbers, not gut-feelings

  • Solid knowledge in market research and analytics tools: Google Analytics, etc.

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • You understand what is a good design and can easily create a mockup

  • Fluent English both verbal and written

Nice to have:

  • Extensive knowledge in performance/growth marketing, sales funnels, conversion, traffic channels

  • Hands-on experience with reporting tools – you can consolidate data from various sources

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Familiarity with Outstaff & Outsource business models


Responsibilities:

  • Plan and execute all relevant digital marketing activities

  • Create and optimize marketing strategy based on the business goals of the company to promote its services

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)

  • Setting up and optimizing Google, Facebook/Instagram, LinkedIn ads

  • Contribute to Employer Branding, Clients and Talents Acquisition

  • Search for new channels and sources to attract a targeted audience and grow them

  • Conduct market and competitive research, analyze clients’ demands and behaviour

  • Calculate required marketing budget based on strategy

  • Design, build and maintain a social media presence


WIIFM – company offers:

  • Competitive and timely salary in EUR

  • Great opportunity for professional growth

  • Paid holidays and sick leaves

  • Opportunity to attend professional events financed by the company

  • Awesome colleagues and pleasant working atmosphere

  • Ability to focus on your tasks — lack of bureaucracy and micromanagement

  • Network-style culture — easy communications and access to clients

  • Corporate celebrations and fun activities, some of them unforgettable

  • Possible international on-site visits


About the company: an amazing German company with over 20 years of leadership expertise in QA Automation. Our company is based in Germany, and it is our mission to provide “quality made in Germany” with our products, IT outsourcing / managed services, and IT consulting worldwide. Among our existing clients are top companies from the list of Fortune 500. Our customers can ensure the quality of their systems and therefore the lasting success of their business with the help of our services. We value each of our members and give them maximum freedom regarding ideas and creativity that is the driving force of our Agile company. Our customers and users include private and public companies and corporations from the energy, financial, information, service, and other sectors.

Please send your CV with the relevant cases to recruitment@lifes-vision.com




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